ABOUT Me
I'm Smrithi, a product designer based in Los Angeles with a background that spans architecture, entrepreneurship, and digital product design across healthcare, fintech, and consumer markets
I care about designing meaningful experiences that positively impact people's lives. My approach starts with understanding how people actually think and behave, then translating that into intuitive, thoughtful digital products. Whether it's mapping user journeys, building design systems, or shipping an MVP from the ground up, I bring empathy, rigour, and a bias toward getting things out the door.
Currently pursuing my MBA at USC Marshall, where I've added business strategy, consumer insights, and go-to-market thinking to my design toolkit. I'm seeking Product Design internships for Summer 2026, and I'd love to bring that full picture to your team.
EDUCATION
2025 - 2027
Master of Business Administration
USC Marshall School of Business
Designated Forté Fellow · Dean's List
2016 - 2021
Bachelor of Architecture
Anna University, Chennai
Top 10 Percentile · 8.45 CGPA
EXPERIENCE
2024 - 2025
Product Design Lead
Firebrand Labs
Product Design · User Research · Design Systems
2023 - 2024
Sr. UX Strategy & Digital Experience
Firebrand Labs
UX Design · Interaction Design · Usability Testing
2021 - 2023
Founder
Brown Butter and Dough
Brand Design · Customer Experience · Consumer Research
BEYOND THE RESUME
Certified baker with my own artisanal home bakery, Brown Butter and Dough. Started it for love, learned a lot about business.
I have 47,839 books on my TBR. Give me anything based on Greek mythology and I will completely lose track of time.
Animal welfare advocate — I have rescued and rehomed 12 dogs. Furtastic, my pet care app project, was not an accident.
Stardew Valley enthusiast with 700+ hours logged. Might seem like a lot, but I still haven't found any dino eggs!